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From Security to elevators and many others, our team brings decades of executive level experience growing and operating service businesses as major local and national providers. If you are looking to grow, manage or divest your service business our team has the know-how, contacts and proven track record you need. If you operate a service business in Florida, chances are you know our clients and our brands!
In 1997, market leader Otis Elevator Company’s service division faced trouble in Miami, Florida. Management turnover and external issues contributed to a danger of losing several major service contracts, and sales had ground to a near halt. By applying the same principles of brand reinforcement, growth strategy, and the implementation of several new quality control metrics Otis Miami not only lost no major customers that year but leveraged that culture of growth and service quality to set sales records nearly every year since.
When major US defense contractor, CSS Alliance wanted to build a market for its premium security services brand, CSS USA in South Florida our team members were up to the task. Starting in 2006 without acquisitions, CSS USA now holds the largest market share in several key areas throughout South Florida and statewide. Now that’s a winning business development partnership!
When the State of Florida privatized elevator inspections, it created a new market with the stroke of a pen – one that numerous entrepreneurs and established companies moved quickly to capture. When Kelly Cook came to Brand Equity with a vision of the largest and most professional inspection process management firm in the region, we knew exactly what to do. More than six years later, adhering to our initial strategy and branding guidelines, AEI has the largest market share in Florida and is still growing. Meanwhile, countless better capitalized early competitors are a distant memory.
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